At 37, I gave it all up for a hair clip.

And it's the best decision I've ever made.


Just another morning.


My name is Laura. I'm a mom, an entrepreneur, and like a lot of women, my days start at a hundred miles an hour. That morning, like every other, I threw my hair up in a hurry with a regular clip. And then, in the car, head against the headrest, there it was — that pain. That hard spot digging into my skull. Again.


And for the first time, I really asked myself: why, in 2025, are we still putting up with this?

125 years, and no one changed a thing.

Digging into it, I came across something that floored me: the hair clip was invented in 1901. Same spring. Same mechanism. Same discomfort.

For 125 years, nobody had changed anything. Nobody had thought to do better. So I decided to do it myself.


We worked. A lot. Failed versions, trials, fixes. Until the day I held the right one in my hands. Two halves. Magnets. A flat, lightweight, comfortable clip.

Designed for women's real days — in the car, at the gym, at the office, on the couch. No pain. No compromise.


The first women who tried it all said the same thing:


"But… why didn't this exist before?"


That's when I knew we had something big.

A choice I stand by.

I wanted quality. But more than anything, I wanted every woman to be able to afford it. I looked in the US, in Europe, everywhere. But producing locally would have made Klap out of reach for most of you. So I made trip after trip overseas with our sketches, our prototypes, our standards. We didn't look for the fastest. Or the cheapest. We looked for the ones who could match exactly what we'd imagined. Because making it elsewhere doesn't mean making it any old way.

10,000 women later.

Today, more than 10,000 women wear Klap. And what moves me most are your messages.

"I can't go back to regular clips."

From day one, I've read every review, every comment, every story. Because that's exactly how you build a real product — by listening to the women who wear it every day. It's thanks to you that Klap keeps getting better.